ABOUT AVENIK GROUP
Make growth practical.
Make impact count.
AVENIK helps ambitious businesses grow with clearer commerce strategy, useful data and practical AI—right-sized to the business and the budget behind it.
Decisions grounded in real signals.
Markets move quickly. We use trend reporting, customer behavior and business performance data to separate lasting demand from short-lived noise. Then we turn those signals into focused actions across brand, inventory, marketplaces and customer experience.
Founded by Lauren Chin-Bates, AVENIK brings together fashion and buyer insight with operating experience at Samsung, Amazon and TikTok. That perspective helps us connect what customers value with the systems businesses need to deliver consistently.
We also believe useful technology should make work more accessible. We help teams apply AI and automation to the right tasks, with clear human oversight and a focus on outcomes they can measure.
Growth should be within reach.
Affordability is part of good strategy. We start with your goals, resources and most pressing constraint, then shape support around the next useful step—not a one-size-fits-all transformation. Clear priorities help protect time and budget while building a stronger foundation.
We care about sustainability because commerce has real-world costs. We look for practical ways to make better use of products, inventory and existing operations, and we avoid broad impact claims that cannot be supported. Progress should be specific, useful and visible in the work.
That outlook also informs HashtagMyStyle.com, our style-focused venture exploring more intentional ways to discover, wear and extend the life of fashion. Across our work, the aim is the same: make growth more affordable, responsible and valuable to the people it serves.
We follow the signals shaping commerce.
PRACTICAL AI
A 2026 U.S. Chamber Foundation/Ipsos monitor found half of workers at small businesses use AI at work; 59% of AI users said time saved lets them do more or higher-quality work.
See the research →CIRCULAR FASHION
ThredUp’s 2026 Resale Report projects the global secondhand market will reach $393 billion by 2030, growing twice as fast as the overall apparel market.
See the report →These signals inform our thinking; each business decision depends on its own customers, goals and resources.